YouTube is, at its core, an enthusiastic web based video sharing platform which is utilized by everybody, every day. Who doesn’t know about YouTube? YouTube being the second most popular and widely visited website on the planet. It is considered the place to go if you want to discover a video content created by people from all walks of life. The introduction of several features throughout the year has made YouTube so much more. It includes social functionality as well as monetization for user created content.
YouTube began as a simple video sharing website by three former PayPal employees. It was started in 2005 and quickly gained immense popularity among the internet users. Google purchased it for almost $2 billion the following year after its launch.
PURPOSE OF YOUTUBE
Whether you’re looking for a popular music video, movie trailers, gameplay footages, sports broadcasts and news the destination on YouTube. No matter where ever you are in the world with an internet connection. People can upload their content with videos such as concerts, sports events, live blogs, gaming tournaments, educational videos, documentaries and live seminars can be streamed on the platform. YouTube is also a search engine. The number one search engine platform in the world, which is Google owns the number two search engine in the world.
MARKETING STRATEGIES ON YOUTUBE
Video promotion is key. It is because according to YouTube’s own data, 500 hours of video content is uploaded to YouTube every minute. So for your channel to stand out from others, you can’t just upload a bunch of videos and hope for the best. Instead you have to strategically promote every single video.
Make Compelling Titles
It’s useless if you created a good video and no one clicks on it. So it’s important to have a good title to bring in viewers. A Youtuber must always remember to keep the title short. The maximum length of titles must not exceed 60 characters as the readers should see the title in a glance. The viewers must never be forced to figure it out. SEO is huge for getting more views on your YouTube videos. Most keywords on YouTube are super competitive. If you have a small channel, it’s going to be hard to rate above the big channels. luckily, there’s a simple way to get around this issue, which is to optimize around new trending keywords.
Create Perfect YouTube Thumbnails
Productive thumbnails make the users attractive and transform your YouTube channel into a more recognizable one. Thumbnails should be related to the video’s content and title. It is better to add short descriptions and images in your thumbnails. This helps people to understand what your video is about. Grasp the attention of people with colorful thumbnails.
Boost your video Click Through Rate
Your video CTR or Click-through Rate is essential for two reasons. First, a higher CTR means more views. To the Second it is an important CTR YouTube algorithm ranking signal. The YouTube algorithm wants to promote videos that get lots of clicks. This can be possible by creating super colorful thumbnails as mentioned above.
Collaborate with other channels
Collaborative videos have gained fame among content creators. It is one of the best ways to find new viewers and increase your subscribers. It’s also an appropriate situation for you as well as your partner to target an audience.
Collaborating with other influencers is great. Working with other well-known channels makes you look best by associating. Collaborating with other people has a lot of benefits as it serves you to make solid relationships with brands and influencers and grow your audience numerically.
Ask your viewers to subscribe with a call to action.
This is a productive way to turn more viewers into subscribers. All you need to do is either in the beginning or at the end of your video directly ask people to subscribe to your channel. Subscribers are the pillars to your channel, which is why it’s worthwhile to ask people to subscribe.
Brand Your YouTube Channel
When it comes to growing your YouTube channel, the brands look and feel is huge. If someone lands on your page and if it looks unprofessional they are probably not going to subscribe. But if they see a channel with a strong brand, they are much more likely to hit the subscribe button. Branding your YouTube channel is important to make your channel visually attractive and encourage visitors to take you seriously.
Preview new videos in a community post
This strategy is simple. Whenever you wish to upload a new video on your channel make sure to let your subscribers know a day or before in a community post. This builds up anticipation in viewers to know about your videos and can lead to more views.
Eleanor Roosevelt said that “The future belongs to those who believe in the beauty of their dreams.” Every different dream is a door of opportunity to everybody alike YouTube a different content is an experiment to achieve your dream.
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