PR agency business in India and its scope

Public Relations profile has rapidly increased as an industry over the past few years. Several businesses are getting into the market. All of them have one common requirement to expand their brands reach and enhance customer engagement. This is where public relations executives come into play and their need is at heights.

What does a PR Agency Do?

A business or a brand they try to connect the audiences. But how are these connections made? How do people notice you? That’s where a PR agency steps in. A team of communication and PR specialists can work out a communication strategy and messaging based on the marketing. Copywriters and content creators help create the content your business needs. It is then distributed through a vast variety of channels. They help to reach out to industry influencers, important trade events, industry experts and engineers.

Public Relations is the science and art of supporting the relations between an organization and the public. The organization might be a business organization, an institution, a non for profit organization or an individual. They will need the exposure and management of their image in the public. Different from advertising and marketing, here the PRO (Public Relations Officer) aims on utilizing the resources to create a significance, more than making the public pay. Advertising and marketing, persuades to buy the goods and services, but PR deals with the indefinable value of the individual or organization that the public holds.

Scope of Public Relations in India

PR emerged as an industry in the 90’s in India and went on to become one of the most competitive and fulfilling career opportunities. There has been a rise but still there is a lack of experienced professionals. There are several agencies rising up all over, because every organization, every client who has a public profile needs to be fit and showcased in a positive manner.

List of PR Agencies

A PR agency is responsible for convincing a story about your brand in an exclusive way possible. PR agencies are an essential part of every business.

Some of the major careers in PR are

1. Publicist – They are responsible for publicity campaigns and finding the finest ways for clients to upgrade their brands to the press and to their customers.
2. PR Specialist – acts as the initial point of contact for media outlets.
3. Copywriter – They write for publicity and marketing materials on behalf of clients.
4. Spokesperson – act as the face of the brand, the spokesperson takes care of making statements on behalf of the company.
5. Social Media Manager – is responsible for encouraging the brand on different social media channels such as YouTube, Facebook, Twitter, and Instagram etc.

What does a PR officer do?

1. A PR officer is responsible for the relation between the organization/ individual and the public.
2. They take quite a load of work: They write press releases, and decide when to declare important outcomes that will affect the image of the client.
3. Establish fundraisers and events which will aid in enlightening the positive side of the organization.
4. Help in effective and positive communication between their clients and the public, which includes the media. They manage the image of their client and sustain their identity.
5. In some situations where the client is not available for comments or is unable to deliver one, they represent the client. They update the news about the client on all media possible.
6. Handle troubles and damage control if there are serious situations which might harm the image of the client.

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